I would guess mph. Bottom line, the manu's recommendations were written by a lawyer not a product manager. To provide a better website experience, axleaddict. Others were a bit more cryptic like a gruff guy that I only knew by the name of Rooster. If you're going to come up with your own name, make sure it resembles what a awesomely intimidating woman you are!
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Google provides ad serving technology and runs an ad network. Some articles have Vimeo videos embedded in them. Make it easy to remember: This is an ad network. Don't pick a name just based on how it sounds, pick it because it suits you!